User Acquisition Marketing

About the product

Oraichain - the world’s first AI-powered oracle and ecosystem for blockchains. Beyond data oracles, we aim to become the first AI Layer 1 in the Blockchain sphere with a complete AI ecosystem, serving as a foundational layer for the creation of a new generation of smart contracts and Dapps. With AI as the cornerstone, we have developed many essential and innovative products and services including AI price feeds, fully on-chain VRF, Data Hub, AI Marketplace with 100+ AI APIs, AI-based NFT generation and NFT copyright protection, Royalty Protocol, AI-powered Yield Aggregator Platform, and Cosmwasm IDE.

Website: https://orai.io

Twitter: https://x.com/oraichain

Responsibilities

• Develop and manage PPC and paid social media campaigns on platforms like Google, Facebook, Moloco, Unity and others.
• Monitor, analyze, and report on ad campaign performance, making data-driven adjustments to enhance effectiveness.
• Implement A/B testing to optimize ad creatives, targeting, and landing pages.
• Track and meet KPIs related to lead generation, ensuring a steady flow of qualified leads.
• Collaborate with content creators and designers to create compelling ads, including writing ad copy and developing visual/video content.
• Manage ad budgets to achieve targeted ROI.
• Work closely with Developers, Content, and Design teams to ensure seamless coordination and goal achievement.
• Stay updated with the latest trends and technologies in digital advertising.
• Other marketing related tasks, as required.

Requirements

• Extensive experience in managing PPC (Pay-Per-Click) and paid social media campaigns across multiple platforms and other relevant advertising networks.
• Demonstrated ability to optimize campaigns for performance metrics
• Strong analytical skills with the ability to monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Analytics, and other relevant software.
• Experience with A/B testing methodologies to optimize ad creatives, targeting strategies, and landing pages, ensuring the highest possible conversion rates.
• Proficient in managing and optimizing advertising budgets to achieve targeted ROI, including the ability to make data-driven decisions on budget allocation and scaling successful campaigns.
• Experience working closely with content creators, designers, and video production teams to develop compelling ad creatives, including writing persuasive ad copy and overseeing the creation of engaging visual/video content.
• Ability to work effectively with developers, content teams, and designers to ensure alignment on marketing objectives and seamless execution of campaigns.
• Fluent in English, particularly in writing skills.

Nice to have

• Familiarity with blockchain-specific advertising platforms or networks
• Understanding of advertising compliance, especially related to the financial and blockchain sectors, to navigate legal requirements and avoid potential pitfalls.

Apply via hr@orai.io or contact your Oraichain partners here:

Oraichain Labs Team is your partner in this process and is here to answer any questions you have along the way.