SEO & Ads Specialist (Web3)

🚀 Oraichain Labs

Oraichain Labs is a deep-tech company at the frontier of AI and Blockchain integration. As the core contributor to Oraichain – the world’s first AI Layer 1 – we are building infrastructure, tools, and products that power AI-enhanced smart contracts, DeFi applications, and next-generation Web3 systems.

Our team is a vibrant mix of passionate minds and innovators, including 6 PhDs, 58+ full-time developers and employees, 10+ part-time collaborators, and welcoming 10+ interns each year. At Oraichain, engineers, researchers, and product builders work closely together to shape the future of intelligent decentralized systems at scale.

Website: https://orai.io

Twitter: https://x.com/oraichain

Job Description

We are looking for a creative and results-driven SEO & Ads Specialist with experience in the Web3 space to join our Marketing team. You will be responsible for optimizing our organic visibility and managing performance-based ad campaigns to drive traffic, increase awareness, and grow the user base for our blockchain ecosystem.

Responsibilities

• Develop and execute SEO strategies tailored to Web3 products and audience behavior
• Optimize website content, landing pages, and documentation to improve search engine visibility
• Plan and run paid advertising campaigns across platforms such as Google Ads, Twitter/X, Reddit, etc.
• Monitor and analyze performance using tools like Google Analytics, Ahrefs, Search Console, and more
• Collaborate with content and design teams to ensure cohesive messaging across organic and paid channels
• Continuously ideate and test new tactics to improve campaign reach, engagement, and conversion
• Stay updated with industry trends in crypto/Web3 to ensure our strategy remains competitive and relevant

Requirements

• 2–3 years of experience in SEO or digital advertising, preferably in tech, fintech, or Web3-related industries
• Solid understanding of Web3 user behavior and familiarity with blockchain-related platforms
• Hands-on experience with tools like Google Ads, Twitter Ads, GA4, Ahrefs, SEMrush, etc.
• Strong data analysis skills and the ability to make decisions based on performance metrics
• Proactive and self-motivated, with the ability to work independently and cross-functionally
• Good English reading and research skills (for trend analysis, technical reading, and keyword planning)

Nice-to-Haves

• Previous experience working on Web3 projects such as DeFi, NFT, blockchain infrastructure, or testnet launches
• Understanding of Web3-native concepts like tokenomics, staking, airdrops, or community campaigns
• Familiarity with tracking user actions across decentralized applications (wallet connect, testnet interactions)

Apply via hr@orai.io or contact to your partner here:

Ms. Linh Nguyen Thuy | Oraichain Talent Acquisition Department

Tel: (+84) 358 652 819 | E: linh.nt@orai.io | LinkedIn: Linhthuyng22

Oraichain Labs Team is your partner in this process and is here to answer any questions you have along the way.