SEO & Ads Specialist (Web3)

About Oraichain Labs:

Established in 2019, Oraichain Labs is dedicated to building a new era of Blockchain x Artificial Intelligence by bringing together blockchain specialists, data scientists, engineers, and advisors from around the world. With the foundation product, Oraichain, we provide a blockchain network and ecosystem of data and AI oracles to develop the next-generation Web3 dApps.

Oraichain Labs is an excellent working environment for those who are passionate about emerging technologies and love innovation and interdisciplinary challenges. This is the place of creativity, motivation, and a user-first mindset.

Learn more at Oraichain Lab

We are looking for a creative and results-driven SEO & Ads Specialist with experience in the Web3 space to join our Marketing team. You will be responsible for optimizing our organic visibility and managing performance-based ad campaigns to drive traffic, increase awareness, and grow the user base for our blockchain ecosystem.

Responsibilities

• Develop and execute SEO strategies tailored to Web3 products and audience behavior
• Optimize website content, landing pages, and documentation to improve search engine visibility
• Plan and run paid advertising campaigns across platforms such as Google Ads, Twitter/X, Reddit, etc.
• Monitor and analyze performance using tools like Google Analytics, Ahrefs, Search Console, and more
• Collaborate with content and design teams to ensure cohesive messaging across organic and paid channels
• Continuously ideate and test new tactics to improve campaign reach, engagement, and conversion
• Stay updated with industry trends in crypto/Web3 to ensure our strategy remains competitive and relevant

Requirements

• 2–3 years of experience in SEO or digital advertising, preferably in tech, fintech, or Web3-related industries
• Solid understanding of Web3 user behavior and familiarity with blockchain-related platforms
• Hands-on experience with tools like Google Ads, Twitter Ads, GA4, Ahrefs, SEMrush, etc.
• Strong data analysis skills and the ability to make decisions based on performance metrics
• Proactive and self-motivated, with the ability to work independently and cross-functionally
• Good English reading and research skills (for trend analysis, technical reading, and keyword planning)

Nice-to-Haves

• Previous experience working on Web3 projects such as DeFi, NFT, blockchain infrastructure, or testnet launches
• Understanding of Web3-native concepts like tokenomics, staking, airdrops, or community campaigns
• Familiarity with tracking user actions across decentralized applications (wallet connect, testnet interactions)

Apply via hr@orai.io or contact to your partner here:

Ms. Linh Nguyen Thuy | Oraichain Talent Acquisition Department

Tel: (+84) 358 652 819 | E: linh.nt@orai.io | LinkedIn: Linhthuyng22

Oraichain Labs Team is your partner in this process and is here to answer any questions you have along the way.